by Akio with Ed Reingold & Mitsuko Shimomura Morita RELEASE DATE: Oct. Looking forward to your feedback in the comments. MADE IN JAPAN: Akio Morita and the Sony Corporation. But make sure you don't make the same mistake twice. The book is very well written by the author and he gives us insights to some issues which a person may face at the time of creating a perspicuous brand image in the market.

Once it was a dream of Akio to make a pocket-size radio which can be carried with ease With the passage of time, they have diversified their product range and have extended their product-line. SONY has adhered to its core values and has been successful in maintaining its distinct brand image and their presence in the market. SONY believes in providing quality, welfare & security of the employees and refuses to imitate ideas of other companies. His dream comes true when he meets Ibuka and they started their venture.Īkio exemplifies the problems faced by SONY when its founders were naïve and they didn’t knew how to market their products. He was motivated to establish his own company when he visited Philips for the first time. Akio has meticulously described about his childhood and graduation days. After a time period, things become normal again. The entire nation faces humiliation from the USA Army.

Co-founded forty years ago by a young engineer named Akio Morita, Sony is now one of the most. the attacks of USA Army on Hiroshima and Nagasaki. Buy Made in Japan: Akio Morita and Sony Online Now. If you ally need such a referred Made In Japan Akio Morita books that will provide you worth, acquire the utterly best seller from us currently from several. The story of the book starts with a tragedy and amiss in Japan i.e. We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity. The other person who laid the foundation of SONY is Masara Ibuka. He resides in USA with his wife Kamei Yoshiko and children Hideo, Masau and Naoko. Now Akio Morita tells the story of the incredible success of Sony as only a key architect of that success can tell it. The author of the book “ Made In Japan” is Akio Morita.

Made in Japan by Akio Morita